Millennials Are Drinking So Much Wine They’re Changing How It’s Sold

Look, we can all agree that wine is pretty much absolutely necessary when it comes to getting through a strenuous work week. There’s something about the ritual of curling up with a glass of red, white or rosé that’s endlessly soothing.

However, the process of buying wine from your local liquor store is usually anything but soothing.

Going to your local liquor store for wine isn’t always the most practical, considering that the selection usually leaves something to be desired, not to mention the fact that it’s often difficult to pinpoint a new wine to try based on your personal preferences. 

Thankfully, modern technology has us wine-lovers covered. Tasting Room, the fastest-growing wine club in the nation, is an invaluable service which makes wine selections for you and delivers them to your door. Say goodbye to the days of wandering around your local convenient store, comparing a $5 bottle to a $6 bottle!

The Tasting Room process is actually astoundingly simple and easy: when you first sign up, you’re sent a six-bottle tasting kit. You can then log on to the Tasting Room website, which guides you (and your tasting kit) through an interactive tasting experience. The service then creates your own personal Wine Profile based on your taste preferences. (Fancy, much?)

After you’ve established what you like (and what you don’t like), Tasting Room sends you a 12-bottle case of different wines that have been chosen just for you. The wines average about $12 per bottle, and you can adjust the orders so that that come as frequently or infrequently as you would like. There’s also a satisfaction guarantee, so if you happen to receive a bottle you’re not crazy about, Tasting Room will replace it or issue you a wine credit, which can then be used toward one of the many wines in their collection.

The best part is that the joining price for the initial tasting kit is currently under $10. So, it’s pretty much a no-brainer.

Really, the only remaining question to ask yourself is: “Where is my wine glass??”